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| Guidelines for netsprog |
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Skriv lange, klare overskrifter
Skriv lange, klare overskrifter med det centrale nøgleord først.
Brug gerne længere overskrifter end på tryk. Lange overskrifter er nemmere for brugeren at forstå og er samtidig med til at sikre, at der ikke er flere sider på sitet, der hedder det samme.
En overskrift skal præcist formidle, hvad siden handler om, så brugeren med det samme kan vurdere, om det er værd at læse videre. På web fungerer præcise overskrifter derfor langt bedre end smarte og kreative overskrifter.
Husk, at en overskrift også skal give mening ude af kontekst – fx som et link i en oversigt.
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Citater
”Use meaningful rather than ‘cute’ headings (i.e., reading a heading
should tell the user what the page or section is about).”
Jakob Nielsen: How Users Read on the Web (1997)
”Let’s learn about headlines from the masters: newspaper sub-editors. Anyone who reads a newspaper knows what traditional headlines do: they summarise a news article. They tell the reader enough about the story to make an informed decision about whether to read the news item or not. Online newspapers write headlines to exactly the same criteria. […] Editors of news web sites are pretty wary of using headlines that are smart-aleck, silly or just too witty for their shirts. They have two important reasons for writing headlines that are literally true–no joke. First, they know how impatient online readers are.
Second, they know the same headline has to work out of context–on the home page, in emails, in RSS feeds, as links and so forth.”
Rachel McAlphine: Better Business Writing on the Web (2007), s. 36
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