”As people move through web sites, the first question they ask on each new page is ‘Did I get where I thought I was going?’ They expect the page title to match the link they clicked on. Matching links and page titles is the best way to reassure your site visitors that they are on a good pathway or have gotten to the information page they expected.”
Janice (Ginny) Redish: Letting Go of the Words: Writing Web Content that Works (2007), s. 312

”Make the link text consistent with the title or headings on the destination (i.e., target) page. Closely matched links and destination targets help provide the necessary feedback to users that they have reached the intended page.”
Usability.gov: Research-Based Web Design & Usability Guidelines (2006), s. 88